Toyota’s all-new plug-in hybrid, the Prius Prime, makes range anxiety a thing of the past with it’s industry leading range of 640 miles per tank. Plus, it’s loaded with advanced tech and safety features. This exceptionally innovative car deserved an equally innovative introduction.

Prime’s advanced tech appeals to gadget geeks and techies in addition to eco-conscious consumers. In order to drive awareness in a disruptive way to this audience, the work launched the vehicle with a custom Model Landing Page that highlighted Prime's purpose in a slowy dying gas-driven world.

Role

Art Direction - Concept, Mood, Directing   |   Visual Design - Digital