In 2018 Toyota was the largest brand to sponsor the winter Olympics in Pyeong Chang. The integrated team at Saatchi launched the "Start Your Impossible" campaign headlining Toyota’s innovative mobility solutions to shift perceptions of Toyota from a car company to a human movement company. I worked closely with the UX department as the lead designer to help create an online experience that highlighted athletes and concept cars that inspired the heart of Akio Toyoda's vision for a free moving world.

Role: Design Lead