As 2023 approached, LA Fitness wanted to take advantage of the widespread motivation that a new year brings to people of all shapes and sizes. At the Woo, we created a concept that reminded everyone that every day is an opportunity for a fresh start - "Make a NEW DAY resolution". Along with a 90 second broadcast video, we produced a national OOH campaign that spanned way beyond the fitness reaches of Los Angeles. The campaign assets were then used across all 270 gyms as well as social media.

Role: Art Direction and Design