Tacoma drivers are their own breed. Intrigued and inspired by Toyota's adventure-fueled audience, and knowing their distaste for traditional media, we decided to create a place where they could put the pedal to the metal and let go. The world's most badass hotel: Hotel Tacoma is a pop up hotel/truck-playground designed to be a place where people could go back to basics, rediscover their wild side, and form a tribe that worships only one thing - play.

Additionally, the staff was made up of the best of the best from chefs, riders, musicians, film makers, etc, who helped turn Hotel Tacoma into an unforgettable experience for every guest.

Role

Art Direction - Concept, Strategy, Directing