As the second team to relocate to LA in the last two years, the Chargers wanted to establish themselves as the team worthy of LA’s devotion —not because they simply showed up, but because they’re putting in the hours to win over fans.

Our “Fight for LA” campaign tells the story of the Chargers fighting for the hearts of every neighborhood that makes up LA. Our campaign kicked off on with a manifeseto video that reminded Angelenos that the newest team in town is ready to get down to work and win (on and off the field.)

Role

Art Direction - Concept, Mood, Casting, Directing   |   Visual Design - Print & Social