For tweens seeking independence from families and craving social interaction, Bomb Pop is the brand of ice pop that ignites moments of connection because of its iconic shape, unique texture and the multiple flavor experiences. This brief was incredibly exciting for me to work on as it required bold and wacky designs that were geared toward attracting a very young but exhuberant demographic. As a junior art director, I shaped the new look and feel of the brand's online digital experience that utilized a time-appropriate bulletin board UX trend as well as translating the design to print and promotional.

Role: Art Direction and Design